PPC management encompasses the strategic planning, execution, and optimization of pay-per-click advertising campaigns across various online platforms such as search engines and social media. It involves meticulous keyword research to identify relevant search terms, crafting compelling ad copies that resonate with the target audience, and setting up campaigns with precise targeting parameters. Continuous monitoring and adjustment of bidding strategies ensure optimal ad placement while tracking key performance metrics like click-through rates and conversion rates helps in refining the campaigns for maximum ROI. Overall, PPC management demands a blend of analytical prowess, creative flair, and platform expertise to drive traffic, leads, and sales effectively.